Madefire – Get it while it’s ‘Hot’
We launched the Madefire App just a little more than a week ago. But for all of us at Madefire who had, for months, been sprinting toward the June 21st launch date, one week feels like a whole lifetime ago. A lot has happened in the past week that we feel really good about, and we wanted to update you on where we are now–and where we’re going.
For starters, we were ecstatic when we found out that we moved (on June 28) from the “New and Noteworthy” page of the Apple App Store to the “What’s Hot” section.
We have also been hugely encouraged by the download rates we’re seeing. People are staying in the app longer than the industry average, and our return rates are high. All of which, we hope, points to people liking the Madefire App enough to both spend time with it in the first place, and come back for more later.
The app has received most of its attention in the US market and China Market, which came as no surprise to us. But we were pleasantly surprised to also see pickup in England and China.
Users are sharing the app through social media, sending us positive and helpful feedback (please keep it coming), and creators are expressing a lot of interest in using the Motion Book Tool to develop their own original titles once we open up the public beta (sign up on the Motion Book Tool page to be notified when that happens).
Over the past week we have also enjoyed some amazing coverage (which continues still) in the tech and comic book press–even in the design press. Articles appeared in TechCrunch, CBR, Xconomy, and Brand New, just to name a few.
As you can imagine, we are wildly excited about everything that happened the first week after launch. But don’t go thinking we’re laying around basking in glory and high-fiving each other (we did do that, but eventually stopped). We’re back at it right now getting ready to head down to Comic-Con 2012 in San Diego (SDCC) from July 11-15. And we’re happy to announce that Dave Gibbons, Bill Sienkiewicz and Gary Gianni will be joining us at our booth, along with a number of other comic book legends who will make special appearances throughout the event.
We’ve got lots more to share about our SDCC plans, so stay tuned!