Madefire Press

Madefire Brings Revolutionary Comics App

to iPhone & iPod touch

 

Madefire App Now Optimized for iPhone 5 & iOS 6

 

SAN FRANCISCO, September 27, 2012 — Madefire announced today a major update to its revolutionary comics app, bringing it to iPhone and iPod touch for the first time. The Madefire app, which delivers a fully-immersive, episodic comics reading experience, is now optimized for the brilliant 4-inch Retina display on iPhone 5 and supports Facebook single sign-on in iOS 6. The app is also available for iPhones 3GS, 4, 4S, and for 3rd and 4th generation iPod touch.

Madefire’s distinctive format features episodic, ‘short-burst’ (10-15 minute) reading, and utilizes sound, music and motion, as well as special effects, like parallax and panorama, to transport readers deep into story worlds. Madefire is also growing its catalogue of free titles and weekly releases of new episodes, giving readers even more opportunities to explore ‘short-burst’ reading. The app also includes a new ‘Feed’ feature, which gives readers an inside look into Madefire titles and creators, with special features such as ‘The Making of’ and sneak peeks of upcoming releases.

“We received a tremendous response for Madefire on iPad and wanted to bring this amazing content to millions of iPhone or iPod touch users around the world,” said Madefire co-founder Ben Wolstenholme. “Plus, with iPhone 5, users will now be able to experience their favorite episodes and stories on the beautiful, 4-inch Retina display.”

The Madefire app currently features seven titles:

“Captain Stone is Missing… ” Chapter 1
“The Engine” Episode 1
“Houses of the Holy,” Episode 1
“The Irons” Episode 1
“MONO” Episode 1
“Treatment: Tokyo” Episode 1
“Treatment: Mexico City” Episode 1 and Episode 2

“Feedback about Madefire has been extraordinary,” said Dave Gibbons, Watchmen co-creator and author of the original Madefire series ‘Treatment’. “As a content creator, I am excited to bring my new stories and characters to iPhone and iPod touch users around the world via the Madefire app.”

Madefire is the only publisher offering episodic, digital stories in the immersive Motion Books format. Content creators include world-renowned comic and graphic novel artists, as well as up-and-coming artists. As part of Madefire’s commitment to democratizing digital publishing within the visual storytelling space, the company is making its browser-based Motion Book Tool—on which all Madefire titles are built—available to creators through a phased release.

The Madefire app is available for free from the App Store on iPhone, iPad and iPod touch or at www.madefire.com/iOS.

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company, and creator of the Madefire App for iPad, iPhone and iPod touch. Madefire also provides artists and writers a publishing solution called the Motion Book Tool, which allows them to build their stories in an exciting new format called Motion Books. Madefire is backed by True Ventures, with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc—who sits on Madefire’s Board of Advisors. The Board of Advisors also includes industry leaders like: Toni Schneider, CEO of Automattic (the company behind WordPress.com); Mike McCue, CEO and Founder of Flipboard; Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time; and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to madefire.com, or download the Madefire App for iPad, iPhone and iPod touch from www.madefire.com/iOS.

Madefire’s launch video, images, and media kit can be downloaded from the online press kit.

Media Contact
Juliet Travis
(p) 510-285-6087
juliet@travispr.com