Madefire Press


Blizzard’s Overwatch: McCree Motion Book Now Exclusively On Madefire

Posted by Josh Wilkie ,
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Today, we are very excited to announce the exclusive Motion Book release around one of 2016’s most anticipated game franchises, Overwatch: McCree. Beginning today and releasing weekly every Thursday, a new Blizzard/Activision character-based story will be available (8 in total) across Madefire’s suite of apps from Mobile to TV.

Madefire’s CEO Ben Wolstenholme commented on the announcement, “The gaming generation expects their stories brought to life for the screen. We’re thrilled to have Blizzards’ Overwatch Motion Book Series exclusively on Madefire.”

Overwatch #1 McCree: Train Hopper

Justice ain’t gonna dispense itself.

It’s high noon as McCree takes center stage in Train Hopper—the first in a series of free Motion Books that further illuminate the characters and world of Overwatch.

In “Train Hopper,” former Blackwatch operative-turned-vigilante Jesse McCree hitches a ride on a hypertrain to Houston in the hopes of skipping town and laying low for a while. But soon after the engine starts, he realizes his trip is going to be anything but “low profile.”

Written by Blizzard’s own Robert Brooks and illustrated by Bengal (Spider-Gwen, All-New Wolverine, Batgirl)

Download the Free Overwatch Motion Book


Don’t be like me

Posted by diego ,
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I’m Diego and before I became a developer for Madefire I was a Madefire user. Every two or three weeks I would grab my Nexus 10, load up the application and buy one of the many Dungeons and Dragons comics available on the the catalog (I’m a big D&D nerd). But that was it. I was all about print books. I did check a few of the free motion books available but the fact that they were not about franchises I knew about made me reluctant to spend money on them. This narrow mindedness meant that I missed out on a truly new experience until I became an employee (I now have access to all the books in our catalog, you should definitely consider applying!). I’m sure there are millions of readers missing out on this experience.


Reading a Motion Book is hard to describe. It’s not quite a movie, nor is it a printed book. If I had to describe the experience I would say that it’s like reading a novel you enjoy so much that you start picturing yourself as a part of the background. Motion Books create this immersive experience (especially when read on a television1) that is hard to get from other entertainment mediums. So don’t be like old Diego. Grab your mobile device, go buy the new Apple TV (or even better an Android TV device) and check out one of the many Motion Books. I am sure that you will not regret it.


Diego J Medina

Android Engineer
1. Madefire is now available on Apple TV and Android TV devices.

Reading On TV

Posted by Josh Wilkie ,
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Being part of a lean startup team has its pros and cons. I like to think positive, so, one pro in particular — the field testing of products in the early stages of development. From cranking away on the online authoring tool, configuring layouts in the app and reading many, many stories, being a part of the Madefire crew definitely keeps my hands dirty with what’s up and coming from both our creative studio and tech developers.

I began this week’s field test investigating a true passion of mine, my daughter, and an area where I see huge potential, children’s illustrated books on TV. Several months ago, our in-house production team created a sample for a publishers demo and I have to admit, it is a fun little read — Clarice Bean by Lauren Child. They added subtle animation and sound to the already compelling illustrations and remastered the book to fit a 16:9 layout in high-res for screen reading of any size.

My colleagues in the publishing industry are initially shocked when I mention our Android TV and XBOX platform offer. The first question is usually “does anyone read on TV?” My response, “we don’t really know, but do you want to find out with us? kidding…but seriously, do you?…”

I was struck with a “light bulb” moment when I happened to see my daughter walk over to her shelf and grab a picture book. Why not find out what SHE thinks about a book on TV. I have my theories, my bias, my personal experience; but what about a one year old, would she be into it?

With my old GoPro and lab partner/test subject, Isabella, we set out to investigate.

I opened the demo book within the Madefire app on my iPhone, selected Airplay -> Share Screen, turned my phone to landscape and the book immediately popped up. As I wrangled the test subject, I pondered a few questions:

  • What is the engagement difference between this and a cartoon/animation video? Does seeing the book on TV even register to her as something attractive to look at?
  • Does the short animation and pauses lose her attention?
  • How can it be a better/worse experience than sitting with her to watch a video? What about a physical book?

Check the video to see the experience unfold

It’s fair to say, Isabella was pretty stoked from the start.

The most noticeable reaction (aside from the “wow” factor) was the engagement – not just with Isabella and the book – but with myself and Isabella. This is not a ‘sit back and let the screen do the work’ experience, but it did create a bridge to connect and interact with my daughter directly, while also having something entertaining for us both.

Last year, the American Academy of Pediatrics released an official statement recommending parents read out loud to their children everyday, to stimulate vital brain development. Dr. Pamela High recommends parents should be “reading together as a daily fun activity.” This struck a chord with me – usually the time we read to our daughter is with either me or her mom, and in a generally intimate setting – not exactly a “family activity.”  The experience I recorded could be an early look at a solution.

I couldn’t take this first experience for anything but a success. The TV just might be a future destination for reading. Isabella was responsive and continuously focused on me and the screen the whole time (until Mom came home), plus we got our daily ”Doctor-recommended” dose of out loud reading. We got to interact without distracting from the experience. Picture books are meant to be looked at, explored, imagined – a motion book allows the reader to maintain control over those elements as they unfold sequentially.

I see the landscape for digital reading evolving rapidly, almost exponentially given the advancement in visual screen technology: Double Retina, Ultra-HD, 4k, 8k, AR/VR… it’s already infiltrated games, TV, film. It’s only a matter of time before book publishing gets its upgrade.

With kids or not, would you read on your TV?

Gestalt now on Madefire

Posted by Josh Wilkie ,
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Gestalt Comics is pleased to announce the launch of new and classic titles from the publisher’s digital library available on Madefire’s Comics Reader App for iOS, Windows and Android.

The first wave of Gestalt Comics’ books on Madefire will include The Deep: Here Be Dragons(Tom Taylor & James Brouwer), Changing Ways (Justin Randall), Stalag-X: Blood War (Kevin J. Anderson & Steven L. Sears), and The Undertaker Morton Stone (Gary Chaloner, Ben Templesmith & Ashley Wood) in addition to the majority of the publisher’s back-catalogue of books.  New titles and continuing series will be released on an ongoing basis.

The Madefire App is available for free download, with Gestalt titles available for in-app purchase.

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