Madefire Press


Madefire – Featured in App Store!

Posted by Graves ,
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Yesterday was the beginning of so many new and exciting things in the Madefire world. We launched our Madefire App, and were featured on the App Store under “New and Noteworthy.” That level of visibility on the world’s foremost app store was at once thrilling and humbling. But the tremendous sense of energy, enthusiasm, and pride that pulsated through our Berkeley office was fueled by much more than just the App Store appearance. And by more than the positive coverage Madefire received in the technology and comic book press. What inspired us most was the overwhelmingly supportive feedback we received from people who downloaded the app and read the first three titles we made available. And it wasn’t just the die-hard comic book aficionados who expressed their enthusiasm–it was people who didn’t typically read on the iPad or who had never even thought to give comic books and graphic novels a chance. Suddenly this genre offered something for them too. That is one of our greatest hopes: that by creating a new way for people to experience comic books, a whole new set of readers will be exposed to and begin to enjoy an art form that we at Madefire have embraced for as long as we can remember.

It was a tremendous day for us as a team, and maybe said best by our founder and CTO Eugene Walden, “Nothing could have made today better.” And we enjoyed all this day despite multiple acts of God that could have radically altered how it unfolded. Many of you know that Twitter – which was a huge source of evangelization for us – was up and down throughout the day. But, unlike us, most of you probably didn’t have the power line in front of your office come crashing down at 4pm, killing all power, wi-fi, everything for the remainder of the day!

But we made it, and in no small part due to the help and encouragement of all of you reading this. So huge thanks to you for being there with us as we entered a new phase at Madefire, as well as what we hope will be a new era for myths, reading and storytelling.


Man Made Fire and Dared to Dream

Posted by Graves ,
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Long ago we drew down fire from the heavens, lit up our caves with life-giving flames, and set about documenting the story of Us on those rough-hewn walls in ochre daubs.

Here is where ‘the story’ in picture form began, here is where we first captured the startling imagery our imaginations afforded us, birthing worlds and realms peopled by beings that did not exist.
The story grew.

Through the ages of man we raised physical and literary temples in the name of our ever-evolving imaginative prowess. We lived, and live still, surrounded by and within our dreamings.

Man made fire, and from it grew ‘the story’.

We’re in an amazing age right now.

There have, over the centuries, been times when ‘the story’ evolved—took a seismic leap forward. Those cave paintings were one such leap, this digital age beckons another. Storytelling can evolve again in ways limited only by our imaginations.

At Madefire we’ve been working towards an experience at once universal and personal, private and shared. The interconnectivity of everyone rewrites what has gone before. Stories no longer need to happen in linear space but can explode into clouds. Readers need not dwell in the modern day analog of that ancient cave—but can instead share their tales with a global tribe.

The advent of the tablet computer has changed storytelling by adding further dimension to the potency of words and pictures.

With A-list story talent, minds culled from leading technological innovators, and experience that combines leadership in all forms of media, we’re confident that we’re cultivating an experience people will want to share, and share in. We’re working with the best, and that includes you—you that come with us and partake in an evolutionary journey that genuinely could change the way we experience ‘the story’ forever.


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