Madefire Press

Stan Lee’s POW! Entertainment Partners with Madefire to Launch New Myths for the 21st Century

Stan Lee will create new characters and stories for Madefire’s interactive Motion Books platform — igniting new comic book myths for the 21st Century

STAN LEE’S COMIKAZE EVENT – LOS ANGELES – October 31, 2014 – Stan Lee, Chief Creative Officer at POW! Entertainment and co-creator of Spider-Man™, Iron Man™, the X-Men™, and other renowned comic book superhero franchises, has announced today at his Comikaze comic convention in Los Angeles, a new creative partnership with Madefire. Madefire and Stan Lee’s POW! Entertainment will begin a collaborative effort to create new characters and stories for Madefire’s publishing platform and storytelling format known as “Motion Books”, an interactive audio-visual experience that combines motion, sound and interactivity for a new style of digital reading.

“Stan Lee is the most recognized comic book creator in the world, to have him developing his new characters on Madefire as Motion Books is a tremendous compliment. It is also a huge inspiration to the thousands of new creators building their stories on Madefire,” said Ben Wolstenholme, CEO and Co-Founder of Madefire. “Our goal is to be where the New Myths of the 21st Century are created”

“As comic book characters continue to transition from the static page to the big screen and more in the digital age, it’s important that we at POW! explore new ways to share exciting new characters with fans everywhere,” said Stan Lee. “My team and I are excited to work with the Madefire Studio and their innovative Motion Books platform to help shape the next evolution in visual storytelling.”

“At POW! we recognize that today’s comic book world is all about innovation in storytelling, and that is why we have chosen to work with Madefire and its one-of-a-kind technology and platform to share some of our newest characters,” said Gill Champion, CEO of POW! Entertainment, “We are impressed by the work they’ve done to build a community of independent artists and content creators, and look forward to seeing what these creators can do when working with original Stan Lee characters!”

About Madefire

Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company. Madefire has built the Motion Books publishing platform that provides artists, writers and publishers tools for creating a benchmark reading experience called Motion Books. Madefire is the exclusive publishing partner to deviantART, the largest Creator community in the world. Madefire is backed by Toni Schneider at True Ventures, who is the former CEO of Automattic (makers of WordPress), as well as Bill Woodward (Anthem Ventures, former Chairman of Macromedia). The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard; angel investor Sina Tamaddon, former Senior Vice President of Applications for Apple Inc.; Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time; and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to

About POW! Entertainment

POW! Entertainment, Inc. creates, develops, and licenses intellectual properties for traditional entertainment media, including: feature length films in live action and animation, television programming, merchandising and related ancillary markets. With high demand for content in media such as mobile applications, on-line, and video games, POW! has also expanded its focus to develop new material in these areas.

Press Contact:


Juliet Travis

Travis Communications & Associates